B Strong BFR Training System was recently featured in Men's Journal for the "15 Self-Care Products and Services Fitness Pros Swear By". Sten Stray-Gundersen was quoted about how blood flow restriction bands elicits quicker fatigue with lower weights resulting in more efficient workouts.

Men's Journal Feature:

Low on time? Consider blood flow restriction (BFR) training, through which you can build muscle and break plateaus.

“With little time in the day for my own workout, the robust exercise response I get from a 10- to-15-minute B Strong session reshapes how I think about problems, allows me to tackle them with a positive mindset, and raises my spirits,” says Sten Stray-Gundersen, MS, an exercise physiologist. “The key to exercise is achieving enough intensity to elicit benefits. BFR quickly induces the hormonal cascade that leads to the benefit of exercise. BFR solves that problem because you fatigue quickly without having to lift heavy weights or sprint to get there.”